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Mountain Dew Enters Gaming Multiverse

The neon green drink which prompts everyone’s perception towards sports, even more than energy drinks, is planning on a whole new level. The award-winning action game Rocket League is teaming up with Mountain Dew to create a mammoth of a tournament.

They have already made it clear that this tournament has a prize like no other, which realistically is a huge promise to fulfill. This synergy is being called the Game Fuel League and plans to take part in the Insomnia Gaming Festival in August in Birmingham. They will be competing against a multi-award winning superstar – Splyce.

The online tournament had commenced on July 14th in Switzerland, UK, Netherlands, and Denmark. This online tournament will concur which teams of three from these countries will qualify for the gigantic live tournament. The grand finale will be a part of the tournament held by Mountain Dew in the Insomnia Gaming Festival.

The greatest winning prize, which was earlier announced by Mountain Dew, is a training boot camp which is hosted by the famous Team Dignitas in their headquarters. This will take place the 76ers basketball facility in the US. Team Dignitas recently won the Season 5 of the Rocket League Championship, and therefore the winners of the tournament will be in for a big surprise.

The participants of this tournament will also be able to get on board the ‘Big Betty’ during their matches. This is a 24 meter and 5-meter high truck which is actually a mobile eSports arena. This facility, being the first of its kind, holds a state of the art VIP lounge, interactive caster studio, and full production facilities. It will be a dream come true for all the amateur gamers who qualify for this tournament.

Pepsi Co has an engagement capacity of a whopping 200 countries and will bring forward huge potentials for these future professional gamers. The marketing head of Pepsi Co in West Europe said that Mountain Dew is proud to have incorporated the gaming heritage into its portfolio. He also said that they are happy to have the award-winning Rocket league as a merger for this venture because they know exactly what opportunities amateur gamers need.

This campaign is being brought forward to bring forward the culture of gaming into the completive sports universe as Mountain Dew has been very active in this space. It is a leader in sports communities through the world and will gloriously accept competitive gaming into its midst in Europe.

Mountain Dew had previously partnered with Twitch to sponsor premier eSport leagues in tournaments. Now it plans to bring about new talent to these competitive leagues via a tournament which has the ability to level up any amateur. The bold neon green beverage will be seen providing its citrus blast in the Insomnia Gaming Festival alongside Rocket league who have a community of 46 million players. There is no doubt that the tournament will be able to engage millions!